Writing a Business Plan – Template of a Short Business Plan!

Writing a business is a must for all types of businesses. If you fail to prepare, you prepare to fail!

While I was doing my MBA, the lecturer emphasized on writing a business plan. I did not have any particular business in mind, so it was a struggle to come up with particulars.

I have a web design business now, and the importance of a business plan is never more clear than now!

A business plan need not be elaborate. Just a few lines summarizing what you want to do and how you will go about that are super important.

A business plan gives you a target to fulfill. In times when you feel directionless, a look at the business plan sets you back on the right path.

Here is a brief business plan template for small businesses. It has components from my own business but can be customized to fit your unique requirements –

————— Start of business plan ————————

Company Description

VistaGo Design is a small graphic design studio based in Koramangala, Bengaluru.

We specialize in creating beautiful, eye-catching logos, website designs and branding for small businesses and start-up companies.

We are passionate about helping our clients make a visual impact that conveys the essence of their brand, values and story.

Mission Statement

Our mission is to provide creative excellence, powerful design solutions and unparalleled customer service to our clients.

We value open communication and collaboration with our clients to ensure that the outcome of any project reflects their unique personalities, needs and objectives.


VistaGo Design is owned and operated by Adam Smith, a creative professional with over 10 years of experience in digital design. Adam is a member of International Association of Design (IAD) and is a recognised expert in her field.

He is certified in creative design from Nero Solutions, a prominent graphic design agency in Delhi.

Products and Services

VistaGo offers a range of design services, including a logo design and rebranding, website design and development, graphic design and illustration, 3-dimensional design and animation, packaging design, and custom typography.

Market Analysis Summary

The target market for VistaGo Design is small businesses and start-ups in Bengaluru, with an emphasis on web-based companies.

The company also focuses on providing cost-effective services for entrepreneurs and solopreneurs who are looking for high-quality graphic design solutions.

The graphic design sector in Bengaluru remains highly competitive despite recent market trends.

It has become increasingly important for businesses to have an eye-catching visual identity to stand out from their competitors. As such, there is a high demand for quality design services which VistaGo Design is well-positioned to provide.

Strategy and Implementation Summary

At VistaGo Design, the strategy is to provide creative excellence, powerful design solutions and unparalleled customer service.

VistaGo will leverage the expertise in digital design to create unique and powerful brand identities that make a lasting impact.

VistaGo Design will focus on providing services to small businesses and start-up companies in Bengalur, with an emphasis on web-based companies.

In order to differentiate ourselves from VistaGo Design competitors, the focus will be on providing cost-effective design solutions and ensure that the services are tailored to meet the individual needs of each client.

Financial Plan

VistaGo Design will be funded by the owner’s personal capital.

The studio will charge a fixed fee for specific services and most of the revenues will come from service contracts signed with clients.

The company will be registered as a Sole Proprietorship, and we anticipate a net profit of over Rs. 250,000 in the first year of operations.

—————End of business plan—————-

The business can be more elaborate and include details if you have data or want to provide more details. Whatever you do, make sure that you have the basic points in the plan and refer to it in times of need.

And a business plan need not stay static. It can change over time with changing needs of the customer. The best approach it to include only the most vital and core elements in the plan and then update as needed.