So you are planning to start a website? That is good news.
But what will the site be about? I question people why they want to start a website. There are billions of site on the net. Why add another to the mess?
There are many reasons people want to start a website. To sell a product or service, to provide news, to write reviews of products, to disseminate information, to give entertainment, to start a community etc.
All sites need marketing. Without spreading the word about your site it is a dead duck. Offline it is all about location, online there is no such thing and you need to make people aware that your site exists!
Most sites are made to make money. There are hobby, non-profit and Govt. sites also but their number is low.
Out of these product/service sites are easier to build but also the hardest ones to market. There should be a budget for paid advertisement to market such sites.
Product / Service to sell
Paid Advertising (High Impact)
Organic traffic mostly comes from Google. It is more than 40% of all traffic on a site and can be significantly more than 40%. Hence it is a good strategy to make your site search engine and human friendly and then get ranked in the 1st page. It is a long drawn strategy and can be very and resource consuming.
But I would not recommend this strategy for businesses that want to get found quickly by people. New, small and medium sized businesses hardly has the time or budget to implement a long drawn strategy and needs quick results. I am myself a digital marketer and know this pitfall quite well.
Go for paid advertising for fast results.
Some social media influencers have millions of traffic. You can tap that source by offering the influencer free sample of your product/service. Of course your product/service must be something that caters to the influencers target audience.
Network socially. Create accounts in Facebook, Twitter, Instagram and Linkedin. Koo is another Indian App to consider. If you are too busy to create and maintain accounts ask someone from your household to do it. Usually someone from your family will pick up the task. If you have money to spend then hire someone to do the job for you.
Social media accounts can be used to sell anything these days. Since most people there will be your friends and family anything you post there will be accepted without much hesitation.
Create a related blog. Related industry news, trends and rewiews of products/services. Describe salient features of the product/service. It is hard word and not for everyone. But if you can make the blog popular you will be rewarded with a steady stream of visitors at no cost!
Do something viral. Give an interesting tweak to your product/service and post the change in your social media accounts. Something unique and amusing tends to spread as people love to share oddities.
Question Answer sites. You must have knowledge about the related topic. Answer a question and offer your product/service as cmplementary. Mind you, if your link is not related it can be regarded as spam and taken away.
Information has become a commodity in the age of information overload. So if your site is based on information, then make sure that you provide information not easily found elsewhere. People can search for mundane information with the click of a mouse. Create exclusive content that can be found only after extensive research.
Typically information sites are free, but premium sites can also be created. In this case the information itself is the product. So get traffic using information for product/service sites.
Programming guides, Stiching tutorials, Recipe how-tos, Technical notes all can be good information sites, provides you have created the information from your own experience. Your own experience will be angle that can be given to the information to make it unique.
Information sites, if the content if good can become very attractive for people looking to start something. Share the links in your social media accounts. Word of mouth will spread the link of your site and increase traffic.
If your site is a guidebook then write a few free guides and distribute in other sites that accepts guides. YouTube is a popular destination for people seeking guides. Use that to your advantage. Create a few how-to short videos and post on YouTube. Take care to make the videos professionally.
The basic idea is to create a tool that people can use. People are looking for ways to help them perform tasks. If your tool can help them then the tool will be immensely popular and traffic is guaranteed.
Email signature, template generators, gif creators, online image converters are some of the examples. Google itself is a very useful tool that you can use to find information on anything.
Typically tool sites do not need much promotion. When people find something useful the word of mouth phenomenon helps the marketing automatically. Still, you can share the link in Facebook, Instagram and online forums.
Entertainment sites are the biggest time wasters online but they attract a huge number of followers. If you own an entertainment site then you are in luck as your marketing is already done!
The trick is in using hugely popular topics with the latest news and views. Share the link in your Social Media accounts and watch the link being shared quickly.
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