Sample Business Plan Template for a Gym

This is a short business plan for an imaginary gym called ABC Gym. Though the plan is short it will give you an idea of how to go about developing various areas of a business plan.

Executive Summary

ABC Gym is a new fitness facility offering a wide range of exercise classes and equipment in a modern, positive environment.

At ABC Gym, we will focus on creating an atmosphere that caters to individuals’ needs, whether they are novice or experienced exercisers.

We will offer a wide variety of classes that cater to all levels of fitness, and our goal is to ensure each workout is tailored to each individual’s needs.

We offer several appealing amenities such as our range of advanced equipment, trained professionals, personalized attention, and convenient scheduling.

Additionally, our prices are competitive and we offer payment plans that cater to all budgets.

We intend to provide not only quality service and a great workout, but also create a friendly community environment so that our members feel connected to the space and each other.

Situation Analysis

The fitness industry has grown exponentially over the past decade and is now a multi-billion dollar business.

There are many competing gyms in our area, however they do not offer the same amenities that ABC gym offers.

Additionally, these gyms are often overcrowded making it difficult to get a quality workout.

ABC Gym intends to solve this problem by providing a variety of classes and ample gym space, allowing customers to get the most out of their workout.

Market Overview

The majority of our target market is made up of young to middle-aged adults between the ages of 18-45.

They are largely fitness enthusiasts looking for a gym with advanced equipment, a variety of classes, and knowledgeable trainers.

These individuals tend to be active and health conscious, and often prioritize fitness when planning their personal wellness routine.

We will also target competitive athletes who are looking for a competitive edge in their respective sports.


The most notable competitors in our market are Fitness Planet, Gym World, and Health Works.

These gyms offer many of the same services, however they do not have the same level of personalized attention and tailored workout that ABC Gym provides.

We feel that our competitive advantages are our knowledgeable staff, up to date equipment, and emphasis on individualized workouts.

Strategy and Implementation Summary

ABC Gym will focus on providing an exceptional workout experience for our customers by ensuring that our staff is well trained and knowledgeable, our equipment is up to date, and our classes are tailored to each individual’s needs.

We will use online marketing, promotional materials, and a referral program to attract new customers.

Additionally, we will offer payment plans to make sure that everyone can afford our services.

Management Summary

ABC Gym is a privately owned company managed by its founder and primary investor, Mary Smith.

Mary has extensive experience in the fitness industry and has been a personal trainer for the past 10 years. She has also been managing her own gym for the past 5 years.

Financial Plan

ABC Gym is funded initially through a $200,000 investment from its founder.

We expect our annual revenues to reach $200,000 by the end of our third year in business.

By the end of our fifth year in business, we anticipate our annual revenues to reach $1 million and our net profits to be at $150,000.