My Harrowing Experience with OYO Rooms in Bengaluru

I planned a trip to Bangalore on 16th February 2022. I booked ticket on goIndigo. I did not book a hotel because usually I book...

What to do When You Do not Find a Good Idea for Your Start up

A friend asked me this question during a seminar. The simplest answer is that you have not mustered enough courage and conviction to start any business...

How to Create a Job Guaranteed Training Course

You must have seen those ads offering a guaranteed job after taking a training. How does they do it? Where do they get jobs to...

A Super Low Cost Way to Advertise your Business

I look for marketing strategies in almost anything! When I go outside I look for the way businesses are trying to get attention. In the past...

Freebie Marketing – What is it and How to Implement in Marketing Strategy

The idea of giving something away for free to lure customers has been around for more than 100 years. Brands abroad have tried this technique...

How to Start a Digital Marketing Agency

It is pretty easy to set up an agency for digital marketing. Follow this guide to understand how you too can set up a digital...

Tea Stall as a Viable Means of Earning in Lieu of Job

I was conducting a research on this topic for a month or so. The city where I live has numerous tea stall vendors. I used...

Why You Do not Need to be the “Purple Cow” in Business

Seth Godin the famous internet marketer said - be the purple cow to attract attention in business. Good advice. Being a purple cow certainly attracts...

A Tale of Brand Rebuilding – How Maggi Captured the Indian Market Despite Setbacks

When did maggi start in India. The Maggi brand entered Indian markets in the year 1947 when its parent company Nestle brought it to India. Who...

How to Price an Internet Marketing Project

I get this question often from wannabe freelance marketers. There are several ways to determine the price of a project. Corporates have a way of...