How Bisleri Became a Household Name in Bottled Water Segment

The History Bisleri was created by an italian businessman, inventor and chemist, Felice Bisleri. Initially it was an alcohol remedy that is made up of cinchona,...

How Nirma Captured the Low Cost Detergent Market in India

The Beginning Nirma was started in 1969 by a chemist, Mr. Karshanbhai Patel. Nirma was a solo man enterprise but later went on to become a billion...

How IPL Business Model Works

IPL is a professional league of Twenty20 cricket competition. It was founded in the year 2008 by the Board of Cricket Control India (BCCI). There are...

Lenskart – The “Badshah” of Indian Eyewear Industry

Peyush Bansal is the founder and CEO of Lenskart and hails from Delhi. Mr. Bansal worked for Microsoft for a year before returning to India. His...

How BOAT Captured the Audio Wearables Market in India

About Boat Boat is an Indian electronics company founded by Mr. Aman Gupta and Mr. Samir Mehta. It was incorporated in the year 2013. The headquarters...

Why Foodpanda Failed in India

Foodpanda was started in Germany in 2012. Lukas Nagel and Rico Wyder established the food delivery company in Berlin. The company quickly spread internationally...

How WeWork Lost its $47 Billions Valuation in Record Time

WeWork was founded in the year 2010 in Soho, New York, United States by Adam Neumann and Miguel Mckelvey. Before WeWork, Adam Neuman started a Kids...

Digital Marketing Agencies – Make Sure to Offer These Points to Probable Clients

The first marketing company that I worked with claimed to be a full fledged agency. But they never gave the client options that I think...

Want to be an IT Professional? Learn Tricks of the Trade at Ameerpet!

The MBA class that I took was outdated. I am not sure how many MBA classes are like that, but majority of the educational institutes...

Rare Planet – Taking Terracota Painting to New Heights

While in Bangalore airport, a particular shop attracted my attention. The shop was full of hand made items in brass and terracotta. I took...