How Companies Can Use Guerilla Marketing to Generate Buzz

Guerrilla marketing is a type of marketing strategy that is designed to be low-cost and highly effective.

This approach to marketing typically relies on unconventional and creative tactics, such as surprise events or experiences, to engage with consumers and generate buzz and interest.

The goal of guerrilla marketing is to generate maximum impact with minimal resources, often by leveraging the power of social media and word-of-mouth to spread the word about a product or brand.

This approach is often used by small businesses and startups that lack the budgets and resources of larger companies.

Common Examples of Guerrilla Marketing

Some examples of guerrilla marketing tactics include:

  1. Staging a flash mob or other public event to draw attention to a product or brand
  2. Using street art or graffiti to promote a product or message
  3. Creating viral videos or social media campaigns that generate buzz and interest
  4. Hijacking a popular hashtag or trend to promote a product or brand
  5. Using guerilla projections or other public displays to surprise and engage with consumers

There are many different guerrilla marketing tactics that businesses can use to engage with consumers and generate buzz and interest in their products or services.

The specific tactics that a company adopts will depend on its goals, target audience, and resources, as well as the market and industry in which it operates.

Specific Examples of Guerilla Marketing

Some examples of guerrilla marketing tactics that have been adopted by different companies include:

Staging a flash mob or other public event: In 2013, the clothing brand American Apparel organized a flash mob in New York’s Times Square, with performers wearing the brand’s clothing and dancing to a live DJ.

The event generated significant media attention and helped to promote the brand’s image and products.

Using street art or graffiti to promote a message: In 2014, the fast food chain McDonald’s hired a team of street artists to create murals in different cities around the world, featuring the company’s iconic golden arches.

The murals generated buzz and interest on social media, and helped to reinforce the company’s brand image.

Creating viral videos or social media campaigns: In 2015, the smartphone manufacturer OnePlus created a viral video campaign to promote its new product, the OnePlus 2.

The company created a series of videos featuring popular YouTubers and influencers, who were given the opportunity to win the new phone if they could solve a series of challenges.

The videos generated millions of views and helped to generate buzz and interest in the product.

Hijacking a popular hashtag or trend: In 2016, the beer company Bud Light created a series of social media posts using the hashtag #UpForWhatever, which was popular at the time.

The posts featured fun and whimsical images and messages, and included the Bud Light logo and branding. The campaign generated significant engagement and helped to promote the brand’s image and products.

Using guerilla projections or other public displays: In 2017, the video game company Bethesda Softworks used guerilla projections to promote its new game, The Evil Within 2.

The company projected images and messages from the game onto the sides of buildings in different cities, surprising and engaging with passersby. The projections generated significant media attention and helped to promote the game.

Specific Examples of Guerilla Marketing in India

In India too, several companies adopted guerrila marketing tactics to improve traffic and generate buzz. Some specific examples of guerrilla marketing tactics that have been used by Indian businesses include:

Swiggy flash mob: In 2018, the Indian food delivery company Swiggy organized a flash mob in Mumbai to celebrate the launch of its new app.

The flash mob, which featured performers wearing Swiggy’s branded t-shirts and dancing to a live DJ, generated significant media attention and helped to promote the company’s brand and products.

Myntra street murals: In 2019, the Indian clothing brand Myntra commissioned a team of street artists to create a series of murals in different cities across India.

The murals featured images of the brand’s clothing and accessories, and were designed to promote the company’s latest collections and styles.

Flipkart viral videos: In 2020, the Indian online marketplace Flipkart launched a viral video campaign to promote its annual sale event, the Big Billion Days.

The campaign featured a series of humorous and relatable videos, which were shared widely on social media and helped to generate buzz and interest in the sale event.

Mahindra hijacking #Wanderlust: In 2021, the Indian car manufacturer Mahindra used the popular hashtag #Wanderlust to promote its new SUV, the Mahindra Thar.

The company created a series of social media posts featuring images of the Thar in different scenic locations, and encouraged users to share their own travel photos using the hashtag.

The campaign generated significant engagement and helped to promote the brand’s image and products.

Airtel 5G guerrilla projections: In 2022, the Indian telecom company Airtel used guerilla projections to promote its new 5G network.

These are just a few examples of the many different guerrilla marketing tactics that companies can adopt to engage with consumers and generate buzz and interest in their products or services.

By using creativity and surprise, businesses can capture the attention of consumers and promote their brand and products in a memorable and effective way.

Why Companies use Guerilla Marketing

Guerrilla marketing is effective for several reasons.

First, it is typically low-cost, which makes it accessible to businesses of all sizes and budgets. By using creative and unconventional tactics, businesses can generate maximum impact with minimal resources.

Second, guerrilla marketing is often highly engaging and memorable.

By using surprise and creativity, businesses can capture the attention of consumers and create experiences that are memorable and shareable.

This can help to generate buzz and interest in a product or brand, and can also drive word-of-mouth marketing and referral business.

Third, guerrilla marketing is often well-suited to the digital age.

By leveraging the power of social media and digital technology, businesses can create campaigns that are easy to share and that can reach a global audience.

This can help businesses to generate buzz and interest in their products or services, and can also help to build brand awareness and loyalty.

Overall, guerrilla marketing is a highly effective marketing strategy that can help businesses to engage with consumers, generate buzz and interest, and drive sales and growth.

By using creative and unconventional tactics, businesses can stand out from their competitors and capture the attention of consumers in a memorable and impactful way.